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Hi,
I'm Xiaomeng Cui

User Growth 

Drive user growth and acquisition through comprehensive approaches from paid performance marketing, to omnichannel content strategy.

Go-to-Market

From GTM strategy for product launches to brand marketing through compelling messaging and value propositions

Product  Strategy

From product disovery, ideation, roadmap, to feature intake and signoff. I worked on fulllife cycle of TikTok AR/VR products, and led product-driven strategies in TikTok for demand generation and growth. 

Data Analysis

Evidence-based decision-making driven by research, data analysis and test results, improving marketing strategy and User experience design

UX Strategy

Human-Centric Problem Solving rooted in research, analytics, and user testing. Leveraging user insights and UX design principles to elevate the user experience, streamline user flows

Trilingual Content Strategy

Customer persona based content Strategy and development in English,  French, and Chinese, resonating with targeted audience and boosting user activation

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